Brand Campaigns and Beauty Photography

The bread and butter of the cosmetics industry. If you are NOT using beauty photography as a skincare or cosmetic company then you need to start! Having a human element in photography is fundamental when it comes to skincare or cosmetics- how else will consumers know that the product you are trying to sell will work for them?

It’s important to keep in mind the things you will have to consider with beauty photography. Having an amazing makeup artist is essential to the final product. You may also wish to consult a nail artist, esthetician or hairstylist. These are all people that can help ensure the models on the day of are looking pristine, showcasing your product to the best of its ability.

I shoot for high-resolution and high quality. When working with me on a beauty project you can ensure that not only will I reflect the brand story and vision, but I will also provide the highest quality when doing so. Flexibility and quality are my go-to’s. Brand Campaigns hold a special place in my heart.

Human Element

Hand modeling and other human elements in beauty photography can be the perfect stage for a product. Whether you have a body, hand or nail product- adding in elements that provide a ‘how-to’ with the product itself are great assets to have in your arsenal.

Projects like this are perfect for social media content or even email newsletters; running an ad with how-to’s can encourage customers to purchase the product after seeing how it is used and what they can expect. Video footage for TikTok or Instagram Reels is another great fit for human element projects.

Existing Product Catalogue

If you’re looking for someone to shoot an existing catalogue of products for social media or web usage, look no further. This service is a little different as the focus is not necessarily on creating a story for a new launch, but rather maintaining the visual branding and elements necessary for existing products. What’s essential here is to be able to match and play off of existing imagery surrounding the product and what story you are trying to tell.

Where brand campaigns can become a little more fun and creative, shooting existing product catalogues require a little more care and detail around what message is already being told about the product and what imagery has been used. Both are fun at the very end, but how you reach that end goal will look a little different.

Take a peek into my portfolio